DMI Computer

I worked as a Visual Designer at DMI Computer, a technology wholesaler primarily focused on the B2B market, developing the company’s visual communication across different digital and physical channels.

My role covered everything from campaign conceptualization and design to the production, layout, and implementation of different assets, working closely with the marketing, sales, and technology teams. This experience allowed me to work in a particularly dynamic environment, with a wide variety of manufacturers, styles, products, and communication needs.

One of the most relevant projects was the design and development of DMI’s new website from scratch, a project carried out in collaboration with the IT team. The process began with an analysis of competitors, the needs of different departments, and customer feedback, with the aim of defining a new experience that integrated the online catalogue, categories and thematic areas, promotions, and the private customer area.

My main responsibilities included:

• Design and production of banners and creative assets for digital, sales, and promotional campaigns.
• Design, layout, and management of newsletters, including automated communications and triggers.
• Design of landing pages, campaign pages, and website content.
• Collaboration with the IT team in the design and development of the new corporate website and online platform from scratch.
• Creation of content and creative assets for social media, paid media campaigns, and digital advertising.
• Video editing and production for campaigns, communications, and brand content.
• Editorial design and layout of catalogues, magazines, brochures, posters, signage, and other sales materials.
• Development of merchandising assets and materials for events.

This experience consolidated my profile as a multidisciplinary designer, capable of working across graphic design, digital communication, e-commerce, web design, email marketing, advertising, editorial design, and graphic production.

I am used to transforming commercial and technical requirements into clear and engaging visual solutions, working across multiple formats and projects simultaneously while always maintaining brand consistency. My involvement in the development of a complex web platform alongside the technical team also gave me a broader perspective on the digital process, helping me understand the importance of connecting design, user experience, business needs, and technical feasibility.