Mars Petcare

I worked for Mars Petcare as part of the MM Diseño agency, developing different communication and marketing materials for the company’s point-of-sale and digital channels.

The work was particularly focused on creating and adapting assets for retail and trade marketing, working with different brands and products and ensuring the correct application of their respective visual identities across a wide variety of media.

The main areas of work included:

• Design and adaptation of POS materials (point-of-sale advertising) and communication materials for stores.
• Design and adaptation of packaging and product-related materials.
• Design of lower thirds, posters, panels, and other graphic elements for points of sale.
• Development of promotional materials and displays for different commercial spaces and formats.
• Design and layout of product catalogues and commercial materials.
• Design of calendars and other corporate and promotional communication assets.
• Creation of newsletters and banners for digital campaigns and communications.
• Adaptation of campaigns and creative assets to different formats and media, maintaining the visual consistency of each brand.
• Preparation of final artwork and adaptation of assets to production and printing requirements.

This experience allowed me to work in a high-volume, highly diverse environment, adapting concepts and campaigns to multiple formats, from packaging and retail materials to digital assets.