For more than four years, I worked as a Visual Designer at GreenlandMX, developing and adapting the brand’s visual communication across multiple channels, both digital and physical.
My work covered the entire creative process, from conceptualization and design to the production, implementation, and publication of assets. I worked closely with the marketing, e-commerce, and communications teams, ensuring a consistent visual identity adapted to the needs of each campaign and medium.
My main responsibilities included:
- Design and production of banners and creative assets for digital and commercial campaigns.
- Design and, occasionally, layout of newsletters, including the development of automated communications and triggers.
- Visual management and updating of the website, as well as the creation and layout of new pages and content in Magento and Salesforce.
- Design of landing pages and campaign pages, ensuring both a strong visual experience and alignment with commercial objectives.
- Creation of content and creative assets for social media and paid media/ads campaigns.
- Design and adaptation of assets for different digital formats and channels.
- Video editing and production for communications, campaigns, and brand content.
- Editorial design and layout of pages and publications for magazines and newspapers.
- Development of merchandising and promotional materials, including large-format event displays such as banners, tents, and other materials.
This experience allowed me to develop a multidisciplinary profile, capable of moving seamlessly between graphic design, digital environments, e-commerce, email marketing, audiovisual content, and the production of offline materials.
