A specific e-commerce project for Plumas Las Cruces, involving the creation of the online store from a perspective focused on both visual identity and user experience and the purchasing process.
I worked on defining and developing the different pages and elements required to create a clear and intuitive shopping experience.
The main areas of work included:
- Design and development of the e-commerce visual experience using WordPress.
- Definition of the content structure and organization.
- Design of the different pages and sections of the online store.
- Design of product pages and visual product presentation.
This project allowed me to develop a comprehensive view of the e-commerce creation process, combining visual design, UX, content architecture, and business requirements.
Beyond the aesthetic aspect, the goal was to create a functional and easy-to-use platform, understanding that in an e-commerce project with a limited number of products and services, design needs to guide the user, facilitate product discovery, and provide a natural experience throughout the entire purchasing process.
