Development of the visual identity for Alústiza Real Estate, a branding project carried out for the Thinktank 2000 agency, focused on creating a strong, professional, and consistent corporate identity for a company in the real estate sector.
The project included the creation of the logo, the development of the Corporate Identity Manual, and the application of the identity across different corporate stationery elements.
The main areas of work included:
- Design and development of the Alústiza Real Estate logo.
- Exploration of different graphic solutions to define a visual identity aligned with the brand’s positioning.
- Definition of the key elements that make up the corporate identity.
- Creation of the Corporate Identity Manual, establishing the necessary guidelines to ensure consistent use of the brand.
- Development of identity applications across corporate stationery.
- Preparation and adaptation of assets for their correct application across different media.
The project involved building a visual identity from the ground up, defining not only a recognizable symbol but also the rules and resources required to maintain brand consistency across its different applications.
