UroFem

Design of an informational tri-fold brochure for UroFem, the Female Functional Urology Unit at Hospital Nuestra Señora del Rosario in Madrid, developed to summarize and translate the main content from its website into a printed format. The project was carried out for the Windows Channel agency.

The challenge was to transform specialized information into a clear, accessible, and visually engaging editorial piece, maintaining a distinctly feminine aesthetic while avoiding overly conventional or cliché visual elements. The brief also specified that real photography could not be used, so the proposal relied on graphic composition, typography, color, and visual assets to build the identity of the piece.

The main areas of work included:

• Interpretation and organization of the content provided by the client.
• Complete design and layout of the informational tri-fold brochure.
• Creation of a visual hierarchy to facilitate the reading and understanding of specialized information.
• Development of a graphic proposal with a feminine, contemporary, and professional aesthetic.
• Selection and combination of typography, colors, and graphic assets.
• Visual resolution of the project without using real photography, as required by the brief.
• Adaptation of the content to a folded editorial format, taking into account both readability and information distribution.
• Preparation of the piece for production and printing.