Development of a design proposal for the Alma app, a project focused on exploring different visual solutions and creating several aesthetic directions for the interface, adapted to the preferences and requirements outlined by the client.
The project started from the same functional objective but required exploring different creative directions. To achieve this, I developed several design proposals that made it possible to visualize how the app’s identity and experience could evolve through different graphic styles, visual languages, and interface approaches.
The work focused on designing the app’s visual experience, aiming to create coherent, engaging, and functional proposals capable of conveying different personalities while maintaining usability and interface clarity.
The main areas of work included:
- Analysis of the brief and the different aesthetic directions requested by the client.
- Exploration of different visual concepts and creative directions for the same digital product.
- Design of several user interface (UI) proposals.
- Definition of graphic styles, typography, visual hierarchies, and interface elements.
- Design of screens and components adapted to each creative direction.
- Application of usability, clarity, and visual consistency principles across each proposal.
Beyond designing an interface, the challenge was to understand how visual decisions can shape the perception of a digital product: from a more minimalist or technology-focused aesthetic to approaches with a distinct visual personality, while always maintaining a clear and consistent experience.
